Brand Visual Identity
The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.
Brand Voice
A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.
Brand Strategy
What is Brand Strategy? We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.
Brand Guidelines
Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.
How We’re Different
There are already so many branding firms and agencies in the marketplace, and it’s only becoming more and more saturated every day. At Crafted, we try to make this decision as easy as possible for the client. Our work speaks for itself and our passion shows through the high level of strategy and thought in every brand we launch.
Bonus: We don’t outsource any aspects of of our work, which means we can 100% guarantee high standards for each and every project.
Amazing Partners
We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility, and achieve unexpected results exclusively from USA.
What our Branding Clients are Saying
Nancy Ross
VARARAK is able to provide excellent design services. The team has an eye for how things fit together. They managed to deliver everything in a timely manner or even ahead of a schedule. They were prompt in handling feedback. Their virtual check-ins helped resolved a lot of project issues.
Jody Zucker
VARARAK's strategic help contributed to a sell-out in the first month. Providing an effective workflow, they are responsive to questions and are always transparent. The team is inventive and easy to work with.
Jeremy Dekle
VARARAK's output impressed the stakeholders. What stood out the most is the exceptional design they made that dramatically improved the appearance of the apps. They are cost-effective, reliable, and hard-working.
