A unique experience of ordering custom-made children's clothing.
Our good friends at BooBoo came to us for help rebranding & repositioning their company to reach a larger target market. The problem was their previous name has distasteful connotations which hindered their brand from expanding.
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Moving Forward
To solve this problem, we start by immersing ourselves in their brand marketspace and analyzing the information gathered to find a clear design strategy moving forward. Next, we collaboratively go through a discovery session where we defined their vision, mission, and goals. Then together we identified their customer profiles and created their brand attributes (culture, users, voice, feeling, impact). This process helped us create a game plan and identity that appeals to a wider audience. This strategy and identity are used to inform every business decision which helps create a consistent brand experience for their customers.
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