YAN introduced a new way to monetize sites
Users of the Yandex Advertisement Network now have access to audio advertising.
The new format is suitable for sites with audio content, such as podcasts. The commercial can be integrated into audio content if the site uses a player that supports VAST / VPAID standards and meets all the requirements of YAN.
Direct advertising will be played in preroll mode. In each such video there will be only one advertisement with a maximum duration of no more than 30 seconds.
YAN noted that the new type of monetization can be equally effectively applied in different versions of the site: desktop and mobile. The profit of the owner of the resource will be calculated per thousand plays of the commercial.