Today the specialists of social media management are so demanded. The primary goal of social media is to be a platform for communication and association of people. It would seem that SMM is nonsense, because we use social media for the sake of communication and relaxation. In fact, this stereotype is a myth. SMM specialists have responsibilities and demanded skills. Demanded skills for SMM specialist includes: An ability to create creative content that will target audience, Knowledge of the features of audience, technologies and social media, The ability to use advertising tools, Knowledge of automation tools.,Knowledge of special instruments, Experience in managing groups. Moreover, SMM specialists can do various things, including managing brand on social media, managing a Instagram online store, promoting a brand via paid advertising, being an SMM outreacher, working with messengers and configure chatbots. SMM specialists of Vararak team does everything to please customers and develop your business.